Guiding Vision

In the past few weeks I’ve heard several people speak about “donor fatigue,” or the opinion that the general public is becoming weary of receiving solicitations from non profit organizations. I would like to disagree and instead propose an alternative view, which I’ll call “The Generosity Factor” after a popular book with the same [...]

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Understanding basic fundraising principles helps non profit leaders better prepare themselves for raising funds. Amy Kincaid has an excellent article that describes seven realities of fundraising and how to react to them.
People give when asked (and rarely when they are not). Even when people are asked, they don’t always give. So what? (a) Ask [...]

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