Guiding Vision

Chili’s Create a Pepper cause marketing campaign benefits St. Jude Children’s Research Hospitals. Restaurants all across the country are offering patrons a chance to color a pepper and make a donation. Troy and I were at Chili’s a couple weeks back and here he is showing off his creation. Who can resist the chance to be a kid again and color, especially when it helps real kids in need?

This is not the first year for this campaign, as I remember they did this last year. Though it seems that there are several additional elements this time around… you can also buy t-shirts or dog tags and 60% of the purchase price will go to St. Jude’s. On the create a pepper website you can create a virtual pepper, order merchandise or make straight donations.

All this leads up to the big day this Monday, September 24th, when Chili’s restaurants will donate all of their profits for the day to St. Jude. A minimum of $100,000 will be donated to this great cause.

On Step by Step Fundraising I’ve been working on an article series about why people give to charitable causes.  There are so many reasons and most people give for more than one reason.  Generally people give more to causes that fit their personal interests and values, and give most to causes they are passionate about.

In the first article in this series I described 5 general reasons why people donate to charitable causes.   The second article went into more detail on why an individual would give to one organization in particular.

Next time I’ll take a look at why someone would NOT donate.