When you have an amazing story to tell, capture the reader’s attention with a great headline. The World Vision eNewsletter tells a great story with this headline, photo, and story teaser – it makes you want to read more. It communicates the mission of the organization through a real story of one person whose life has been transformed for the better.
When I read the story and saw the photo of Salay behind a pile of bricks, I could not help but think of my own son, now just 1 1/2. I saw his own innocent face in place of Salay’s. How could such a young child be forced into manual labor? No child should be in that position.
How do you react to this story? To the stories that your nonprofit, or ones that you support, tell?