On Step by Step Fundraising I’ve been working on an article series about why people give to charitable causes. There are so many reasons and most people give for more than one reason. Generally people give more to causes that fit their personal interests and values, and give most to causes they are passionate about.
In the first article in this series I described 5 general reasons why people donate to charitable causes. The second article went into more detail on why an individual would give to one organization in particular.
Next time I’ll take a look at why someone would NOT donate.