Blog World 2009: Virtual attendee

This weekend is the anuual Blog World & New Media Expo in Las Vegas. I was there last year and it’s one of the few conferences I would happily attend again.  Due to personal reasons (32 weeks pregnant as I write this!) I couldn’t attend this year.

I’ve found quite a few smart folks to connect with just by keeping up with the twitter stream.  I’ve also watched several of the the live webcasts (which will be archived for on-demand viewing later). It’s the best that junior and I can do, but nothing beats going to a live event.  You get a lot of information from the sessions, usually from some of the top professionals in their field.  The social networking during and after the sessions is just as important though, if not more so!  I’ve made some valuable contacts just sitting next to someone in the audience or introducing myself at lunch.

At Blog World this year there are several “cause sessions” with leaders from various charitable efforts.  There was a session yesterday just about cancer and a conference wide follow-up campaign:  Every time #BeatCancer is mentioned on Twitter or Facebook 1 cent will be donated to charity:

In a 24-hour period of time starting Friday, October 16th at 9 am (PDT) and lasting until Saturday, October 17th at 9am (PDT) people all over the internet stratosphere will be asked to send tweets and Facebook status updates and to blog using #BeatCancer in their posts. Ebay/Paypal and MillerCoors Brewing Company will donate a penny ($0.01)* for every Twitter message, Facebook update or blog post that includes the phrase #BeatCancer. All money will be donated to non-profit cancer organizations including SU2C (Stand Up to Cancer), Alex’s Lemonade, Bright Pink, and Spirit Jump. All of the non-profits are 501 (c)(3) organizations and accredited by The American Cancer Society. A listing of all organizations and a live stream of postings can be found at www.beatcancereverywhere.com.

In addition the campaign encourages people to donate directly to one of the four beneficiaries of the campaign.  I’m sure they are all great nonprofits but I’m a big fan of Alex’s Lemonade so that’s where I made a special gift.  Coincidentally, I recently included their Mike and Ike candy partnership as a good example of cause marketing.

It will be fun to see the results from this social media fundraising campaign.  Yes, it’s true… nonprofits can raise funds online through blogging and other forms of social media!  Of course money is just part of the picture.  Just like in traditional nonprofit fundraising, demonstrating results on mission, building great relationships with donors and consistent marketing generally precede funding.  And blogging can help with all of these efforts.

So if you don’t have a blog yet, you might wonder, is it too late to get into the game? No way!  This is perfect timing.  More people are using social media (of which blogging is a part) than ever, making it easier for you to connect with them about your issue.  Plus the tools are getting easier to use and more cost effective.  Sound cool?

Next week I’ll launch a series of blog posts I’ve been planning to do for a long time on cause blogging fundamentals.

We’ll start with a very basic question… What is a blog?

Subscribe or connect with me on Twitter or Facebook now to find out when each post in the series is up.

Roundup: Social Media for Social Good

Today I’ve been watching the live video from the Social Media for Social Good conference by Mashable.

There were talks by representatives from several nonprofits about how they are using social media. Here are a few of the insights from those presentations:

  • @oxfamamerica says because of the 140 character limit Twitter forces you to use everyday, non-academic language.  It’s fun and engaging and provides a way to get quick feedback.
  • Livestrong Lance Armstrong Foundation @Livestrong talked about connecting with people who care about their cause (cancer) worldwide and showed this video.

Beth Kanter @kanter shared best practices with using social media from her own experiences:

  • Share stories that tug at the heart.
  • The 3 R’s:Relationships, Rewards (acknowledgment) and Reciprocity.
  • Small actions online and offline add up to a big difference.

Thoughts from Geoff Livingston @geoffliving:

  • Social media use in nonprofits should not be relegated to just one person or department.  It needs top down, full organization support as part of an overall strategy.
  • Stakeholders (general public) don’t think about social media accounts as being something different – they associate it with the whole brand. They may not even know the term “social media.” They’re just talking to their friends on Facebook, Twitter, etc.
  • Share stories about what potential supporters care about, the cause itself and why they personally care.  i.e. Geoff wears about Livestrong because his brother had cancer. Don’t lead with your organization’s name.
  • Social media is not just about *getting* things from stakeholders, it’s about *involving* them.

Scott Henderson @scottyhendo

  • Focused on a case study from Share Our Strength and food bank drive in Austin for SXSW conference.
  • Strategy and planning and matter—there’s a lot of planning to make thing look spontaneous
  • After an event (fundraiser, petition drive, etc.) you must show the results. Charity Water @charitywater did a good job of that with the Twestival earlier this year by posting videos of wells being dug.

Tweets about Social Media for Social good: #socialgood

Watch this page for when the replays are posted.

8 Things to Know About Healthcare Reform in the United States

There’s way too much crazy talk about healthcare reform hitting the airwaves.  While the internet often adds to misinformation, there are also some great online newspapers and other websites that provide a way to sort it all out and find out the real deal.

Here are 8 points of information (with links for more info)…

1. On Socialism: Myth: Health care reform is socialized medicine. Fact: Health care reform will preserve the employer-based health care system, meaning an estimated 200 million Americans will continue to get their coverage through their employers. – AARP

2. Numbers: The federal government estimates that over 45 million individuals lacked health insurance coverage of any kind during 2008. As most elderly people are covered by Medicare [a government run healthcare program], nearly all the uninsured are under age 65.  Nearly twenty percent of uninsured Americans – 8.7 million individuals – are children. – CovertheUninsured.org

3. On Rationed care: Myth: Health care reform means rationed care. Fact: None of the health reform proposals being considered would stand between individuals and their doctors or prevent any American from choosing the best possible care.  Fact: Health care reform will NOT give the government the power to make life or death decisions for anyone regardless of their age. Those decisions will be made by an individual, their doctor and their family. – AARP

4. No one will be “put out to pasture.” On former Sen. Fred Thompson’s radio show, former lieutenant governor of New York Betsy McCaughey said that the House’s proposed health care bill contained a provision that would institute mandatory counseling sessions telling seniors how “to do what’s in society’s best interest … and cut your life short.” In truth, that section of the bill would require Medicare to pay for voluntary counseling sessions helping seniors to plan for end-of-life medical care, including designating a health care proxy, choosing a hospice and making decisions about life-sustaining treatment. It would not require doctors to counsel that their patients refuse medical intervention. False Euthanasia Claims, July 29, 2009 FactCheck.org

5. On Abortion, Medicare cuts: “In fact, none of the health care overhaul measures that have made it through the committee level in Congress say that abortion will be covered, and one of them explicitly says that no public funds will be used to finance the procedure. Furthermore, none of the bills call explicitly for cuts in Medicare coverage, much less rationing, under a public plan.” Surgery for Seniors vs. Abortions?, August 3, 2009 FactCheck.org

7. Impact on existing insurance companies: “The insurance companies are in no danger of going out of business under this bill, under any version of this bill…. All its going to do is give people more choice, lower costs over time, although it will cost more initially, and end the fear that all of us should we lose our jobs or get sick. For us not to be addressing that, to continue to discriminatie against people who are ill is the real outrage that has to be ended this fall. ” Johnathan Alter, Senior Editor, Newsweek, on MSNBC August 6, 2009

8. Impact on small business: Small business owners, sole-prorietors and employees of small business are more likely than employees of larger firms to be uninsured or under-insured. The 16.8 million uninsured workers at firms with fewer than 100 employees make up 63% of all workers without coverage, even though such companies employ just 41% of the labor force. – Health-Care Debate: Issues for Small Business, May 4, 2009 BusinessWeek

P.S. For additional news sources see my Delicious bookmarks on healthcare

Earth Day 2009 in Video

Online videos are really big this Earth Day.  Here are some bloggers and environmental groups who have created some great videos…

Greenpeace has an inspring video, Inspiring Action on Earth Day.

The EPA has had many home produced videos submitted to it’s Earth Day Video Project.

Here’s the Earthday Video Mashup from CTN Green.

Practical tips for saving money with your car and preventing CO2 emissions from Ideal Bite: Under Pressure

Treehuger posts New Definition of Waste Explored in a Webseries (Video).

Mashable posts 5 Inspirational Earth Day Videos.

This one I just think is cool… she makes cheeseboards out of old bottles.  I have a kiln that was given to me, by a really nice lady.  How long has it been sitting in my garage, not fired once? I actually was excited about accepting it for the express purpose of learning how to work with fused glass, not ceramics. This would be a great project for me to start with!

Communities Helping Families Through Kids Cafe

Kids Cafe is a program that provides after school meals for children from low-income families.  It’s a partnership between local food banks and area partners.  Feeding America, the organization that helps many local/regional food banks, provides the basic framework for locals to start their own Kids Cafes. Here’s a great video from Austin via Texans Against Hunger.